Same admin key as the Admin page, or your own personal access token if you were given one. Kept in memory for this tab only — never saved to disk.
Placements served
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Impressions
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Clicks
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CTR
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Impressions & clicks over time
ImpressionsClicks
By product
By content
By smartlist
By widget
How a product was selected for a page — automatically by the matching engine (optionally informed by Curiosa) or manually. Independent from the Performances tab's time range.
Every click-tracking call the Worker handled — legacy (client beacon, direct link) or redirect (/go/{placementId}, per-vendor rollout). Use this to confirm a vendor's traffic actually moved to the redirect path after flipping "Go Redirect Enabled".
Time
Path
Placement
Product / Content
Affiliate click ID
Params received
Duration
Revenue by compensation component — never one model per Vendor, since a single contract can combine several.
Affiliate clicks
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iTotal /go/ redirect clicks recorded in the selected period, across every vendor and product — not filtered to only clicks that later converted.
Conversion rate
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iConversions ÷ affiliate clicks, as a percentage, for the selected period. Not the same as an approval rate — a conversion counts here regardless of Vendor Status.
Attributed GMV
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iSum of Transaction Amount for conversions with Attribution Status = Attributed — i.e. successfully traced back to one of our clicks within the applicable contract's attribution window.
Expected revenue
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iCPM + CPC (estimated from click/impression volume × the currently active contract's rate — a known approximation, see Revenue by model below) + CPA + Revenue Share (exact, from resolved conversions).
Confirmed revenue
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iSum of Reported Commission for conversions with Vendor Status = Approved — money vendors have actually confirmed owing, not an estimate.
Top content — by expected revenue of products placed there
Top smartlists — by expected revenue of products placed there
Top products — by expected revenue
Top widgets — by expected revenue of products placed there
